The tool is free and has a consolidated dashboard that covers an array solving strategies to help improve your site
Benefits of Google Analytics:
Target your Online Visitors
Measure & Track your Marketing Campaigns
Optimize your Website for better Conversions
Identify Keywords, Bounce Rates and Traffic Flow
Top 12 Tips on How to Use Google Analytics
1. Create an Alert to Monitor Error Pages (404)
We all know that getting a 404 error is frustrating. This is the best way that you’re going to be able to know if there is a broken link on your website so that you can go in and fix the problem before it becomes an issue with your users. This will alert you as to when something is actually experiencing a 404 error.
In order to do this, you’re going to need to:
- Log into your Google Analytics account
- Click on the link at the top left of your navigation bar (“admin”)
- Click on which profile you’re wanting to set the alert up on
- Create your goal by using a 404 URL
- Click on “Custom Alerts” in order to create the alert
Using Google Analytics helps with getting your articles go viral, mainly because it showcases how you can improve your site for better optimization, read more on the Top 12 Ideas on How to Write Articles That Go Viral
2. Analyze Conversion Rates per Device
This will allow you to be able to see your budget for your as far as how much you’re generating when people come to your site on multiple mobile devices. This will allow you to see the revenue you are generating based on those who visit on a desktop, a tablet, or even a mobile. It will also give you the conversion rates so that you will be able to show people your generated revenue rather than guessing when it comes to how much you’ve made on your site.
3. Explore your Customer’s Journey
Using this will help you to be able to see how the different marketing channels affects how your customers purchase things. Knowing this will also help you when it comes to allocating your budget for your marketing efforts. By using Google’s Customer Journey to Online Purchase tool, you’ll be able to see exactly how different things will affect customer behavior based on which country they are in as well as the industry they are purchasing in.
4. Plan your Content Strategy Using Our Android App
The Android app allows you to be able to understand your customers consuming content. Ultimately it will help you to be able to plan updates your content and to be able to have the content ready before any of your customers begin to visit your site.
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5. Track and Analyze Social Interactions
Buttons like share on Facebook, +1, tweet, and the others are actually tracked so that websites can see how many people are on each of the social medias and sharing their content. This plug in can actually help you in tracking where all your content is shared. This report will be generated and allow you to decide which buttons you would like to keep, remove, or reposition on your pages based on their usage.
6. Get the Full Referral Path
This is like the All Traffic report for Google Analytics. This plugin will allow you to see who is bringing customers to your website and exactly how valuable those customers are. It will also help you when deciding on if a specific page on your site is worth keeping or removing.
In order to get this report, click on the Acquisition tab and go to All Referrals before finding which of your websites you want to learn more about.
7. Plot Multiple Rows on your Charts
Using this will help you to learn who is responsible for bringing more traffic to your website. This is a time range comparison and you will be able to see the different rises over a certain period of time. This can be located by clicking on the checkbox to the left of your traffic sources.
8. Manage users Permissions Wisely
Google Analytics accounts should be monitored for user permissions closely that way you can grant or deny access to your account for any of your employees or consultants. When you log into your Google Analytics account, click on admin at the top of the navigation bar and then click on user management. This is where you can either grant permissions or remove access for whoever it needs to be given to.
9. Understand customer Intent
This app will help you to understand what your customers want so that you can build a website that your customers actually enjoy visiting. This is done by using the internal data from the searches done on your site.
10. Choosing Date Range Comparisons
It is important for you to be able to look at the trends of our customer behavior when you are analyzing it. When using Google Analytics, you are able to see the date range of when people visit your site. The most important tip is to try and keep your ranges that you look at in multiples of seven so that your comparisons are more accurate.
11. How Customers Discover Your Business
There is a difference between having branded and non-branded traffic. Every site will have the loyal customers that are going to visit the site on a regular basis but then there are always the desires to get new customers.
You are able to set up a report that will show you your analytics so that you can see which search engines you’re getting your customers from and what phrases are being used to find your site.
There are non-branded phrases that are more general in helping customers find your site and then branded phrases that are more specific to what your business is.
12. Cross Domain Tracking
Chances are that your business is spread across multiple domains such as having products sold on third party websites etc. You need to be able to track your analytics across the multiple domains. This may require assistance from the web developer that you are using as well as the help from any third party site owners.
Essentially, it will give you the ability to customize the tracking code in order to correctly track your visitors as they move between your sites.